Brian Duggan, pharmacist and director of
Recognition PR Business Team

Member Article

Pharmacy-assured bespoke vitamins at click of a mouse

A new way of taking vitamins has been launched which will change the way millions of people can access this important part of the health market, using innovative new daily vitamin pouches. tailors the supply of vitamins to the user’s own lifestyle and brings pharmacy assured service to the online marketplace.

The service, established by retail expert Alan Beesley and pharmacist Brian Duggan, with support from Peter Batty, the chief executive of one of the North of England’s largest pharmacy groups, provides a personalised 28 day supply of vitamins unique to the customer’s own lifestyle and health and wellbeing needs.

The daily pouches instil a regimented approach to taking vitamins, which is both convenient and portable.

Using state of the art robotics, alongside the company’s professional experience in pharmacy and e-commerce, the vitamins are sealed in convenient teabag sized daily pouches, each printed with the customer’s name and the contents.

Brian Duggan said: “Prior to the launch of Thrive Vitamins, the marketplace could not cope with the requirements for individualised vitamin programmes, but we have developed a system which learns about the customer and recommends vitamin plans to suit their lifestyle.

“Rather than a bottle of one specific supplement, such as Zinc, the bespoke packs contain the mix of vitamins needed at regular intervals, meaning the service is efficient, removing the over-selling of products, which are in excess of the customer’s needs.”

Alan Beesley, who created the Thrive Vitamins brand, said: “We wanted to provide a more convenient, personalised service to compliment a customers lifestyle. So, we created an easy way to ensure customers receive the supplements they need, when they need them and in handy daily dose pouches.

“Our team includes pharmacists, retailers and even has a former member of the Royal Logistics Corps, whose organisation skills were utilised for 13 years ensuring the British Army had the equipment it needs. All together, we have developed an unique, professional and simple system which we believe will be popular with individuals and families alike.”

This was posted in Bdaily's Members' News section by Recognition PR Business Team .

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