Dog Rocks pull products from Amazon
Berkshire-based pet supplier, Dog Rocks, has halted trade through Amazon in a bid to protect the brand and reinforce recommended retail and minimum advertised prices (RRP and MAP).
The firm, which makes a rock-shaped product that prevents lawns being ruined by pet urine, said it will stop supplying stock to Amazon Retail despite selling good volumes through the site.
According to the company, the move will reinforce RRP and MAP when stock is depleted and create a more level playing field between online retailers and bricks and mortar stores.
Dog Rocks has started contacting all retailers on third party sites to ensure they support the firm’s MAP.
In choosing to remove its products from Amazon, the business said it has “bravely put their head above the parapet showing empathy and affinity with their retailers,” and hopes the move will allow it to give support to other retailers.
Carina Evans, managing director of Dog Rocks, said: “Despite good volumes, their great and navigable online vendor portal and potential reach offered by Amazon, by supplying direct to wholesalers and no longer supplying Amazon direct, we are able to better support other online and bricks and mortar retailers who will in turn be better able to respect and uphold our suggested RRP.
“We seem to have spent so many unfruitful hours tied up in admin correcting anomalies generated by Amazon in the cyber world that it is no longer feasible for us to support this third party retail channel.”
Ms Evans concluded: “Loyalty and efficiency are key to our business and we owe it to our retailers to give them the best chance possible to gain from the great margins offered by Dog Rocks.”
This was posted in Bdaily's Members' News section by Miranda Dobson .
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