Matthew Lloyd, Dentist and Clinical Director of WhiteWash Laboratories with Kimberley Ellis
Recognition PR Business Team

Member Article

WhiteWash Laboratories helps combat poor oral hygiene

North East teeth whitening company, WhiteWash Laboratories, has joined forces with Dental Education for Children and Young Adults (DECAY) to help combat poor oral hygiene in the region.

The Middlesbrough-based company, which manufactures and distributes teeth whitening and oral care products, has launched ‘A Brush for a Brush’ campaign, and will donate a toothbrush or toothpaste to a child in need in the North East for every WhiteWash product that is sold.

The products will be distributed through DECAY (Registered Charity Number 1,159,556), which aims to donate toothbrushes and toothpastes to children in need, starting in the North East and expanding the initiative nationally then internationally. The charity also aims to develop an Oral Health Education Programme that will be delivered to Primary Schools in the area to help educate young children about caring for their teeth.

WhiteWash Laboratories, which was founded by school friends Tom Riley, Matthew Lloyd and Chris McPhillips, has developed a range of tooth-whitening and oral care products that are available in more than 20 companies around the globe and online and through a network of more than 1,000 dentists across the UK.

Matthew Lloyd, Clinical Director of WhiteWash Laboratories, said: “Good oral hygiene and looking after your teeth is an extremely important message to get across to children from a young age. Proper brushing of teeth is at the centre of oral cleanliness and helps prevent cavities and decay.

“A study has shown that one in 10 three year olds in the North East have tooth decay and that more than 25,000 children aged 5-9 are admitted to hospital for tooth decay* - something must be done.

“The Brush for a Brush Campaign will have a positive impact on improving oral health in the area and I’m hoping will give a helping hand to a lot of children and families in the region.”

*Health and Social Care Information Centre

This was posted in Bdaily's Members' News section by Recognition PR Business Team .

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