Direct Save has rebranded to improve customer experience

Member Article

Direct Save Telecom rebrands to improve customer experience

Direct Save Telecom rebrands to improve customer experience and grab greater share of telecoms market

Low-cost telecom provider Direct Save Telecom ( has just completed rebranding with the aim of improving customer experience and ultimately grabbing a greater share of the home phone and broadband market.

As part of the rebrand Direct Save has replaced its older, dated website, with a completely new site which will greatly improve functionality and make it much easier for customers to navigate around. It has also streamlined the ordering process both online and offline making it faster and more straightforward for new customers to sign-up. The new website is also mobile friendly, so customers can now access the site from any device.

It is hoped the rebranding will lead to increased customer engagement, ultimately leading to more customers coming on board. Direct Save, in particular, is targeting the customers of the big 4 telcos who have 86% of the market, even though they are the most expensive. Recent stats provided by Direct Save show that the UK could save around £2 billion collectively if all these customers switched to one of the cheaper deals on the market.

“We have invested heavily in this rebrand to offer a cleaner fresh approach aimed at greatly improving the customer experience we provide,” explains Stavros Tsolakis, CEO of Direct Save Telecom.

“Not only is our new website now much more aesthetically pleasing on the eye, it is much easier to navigate around so customers can easily find exactly what they are looking for whether it’s a home phone or broadband deal, contract or non-contract, or whether they are just looking for a price comparison. It has been specifically designed to engage customers so they spend more time on the website.

Tsolakis adds: “The feedback we have received so far has been excellent and we are already seeing increased numbers on the site. We are hoping that all of this will lead to us grabbing a greater market share of the home phone and broadband market.”

Direct Save also plans a big social media push in the coming months, with several special deals being offered exclusively to its followers on Twitter and Facebook.

About Direct Save Telecom:

Direct Save Telecom ( is an independent telephone service provider. It was created in 2003, and was born out of Utilities UK Ltd which was one of the UK’s largest energy agencies at that time. Since its creation Direct Save Telecom has seen a steady growth built on a reputation for providing both savings and quality. It is committed to offering customers greater value for money for their telecom needs, combined with excellent UK-based customer care and technical help.

This was posted in Bdaily's Members' News section by Michael Donaldson .

Enjoy the read? Get Bdaily delivered.

Sign up to receive our popular morning National email for free.

* Occasional offers & updates from selected Bdaily partners

Our Partners

Top Ten Most Read