From left to right: Mark Foster, Hans-Jurgen Koot and Fred Wolff.

Member Article

Mark Foster Joins the TOMY Dream Team

TOMY has pulled off a spectacular coup in recruiting former Hasbro European Marketing Director Mark Foster to the role of Head of Marketing EMEA for the Japanese toy giant. With a recently appointed Senior Vice President of EMEA Operations and a new UK Sales Director, TOMY is now poised for a major offensive across Europe.

“Right now at TOMY there is a fantastic buzz about the future,” commented Mark Foster who worked in various roles at Hasbro for nearly 20 years. “As a top five toy company globally, TOMY has been historically under-represented in Europe - so the region is now a major focus as a growth opportunity for the business. There’s a lot of new faces and expertise recently joined the European Senior Management Team and we all share one thing in common: a belief that TOMY has enormous potential just waiting to be unleashed.”

Hans-Jurgen Koot is one of the key figures in ensuring that potential is realised in the newly created role of Senior Vice President of EMEA Operations. Hans-Jurgen Koot has over 20 years experience in retail having been Country Operations Director for L’Oreal in the UK, Belgium, Germany and Austria. He has wide experience of managing highly complex restructuring, optimisation and merge projects in different European countries.

Fred Wolff is the new UK Sales Director. He has European consumer sales and marketing experience with organisations such as Proctor & Gamble, Reckitt Benkiser and most recently Phillips. His focus will be on creating a more strategic relationship with TOMY’s UK retailers.

Summing up the changes to his Senior Management Team, Executive Vice President Europe, Nicolai Lindhardt, commented: “We have recruited from both inside and outside of the toy industry, to put together a management team I believe is as strong as any in the global toy industry. This is our investment in talent as we plan for substantial growth across Europe.”

For more information on TOMY please visit

About TOMY Group

TOMY Group ( is a leading global designer, producer and marketer of innovative, high-quality toys sold to children and adults under the TOMY brand as well as products for parents, infants and toddlers under Lamaze, Aquadoodle, JJ Cole® Collections and Boon® brands. TOMY also markets its products under popular and classic licensed properties such as Disney Pixar Inside Out, Disney’s Frozen, Chuggington, Dinosaur Train, John Deere, Disney’s Winnie the Pooh, Disney’s Princesses, Disney Pixar Cars, Pokémon, Marvel and other well-known properties. TOMY’s mission is to make the world smile. TOMY reaches its target consumers through multiple channels of distribution, globally North and South America, Europe, Asia and Australia. TOMY l is a wholly owned subsidiary of Japan-based TOMY Company, Ltd. (Tokyo Stock Exchange Code No. 7867). © TOMY @TomyToysUK

This was posted in Bdaily's Members' News section by Sarah Hellings .

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