The pop-up on the King's Road is the brand's first in the UK
Ellen Forster

Member Article

Seraphina opens pop-up shop on the King's Road for the summer

Sloane Stanley Estate has welcomed Seraphina, the summer fashion retailer, to the King’s Road, trading from May 21 for an exclusive period of three months until July 15

The brand’s very first 840 sq ft pop-up store on the famous street joins a series of international brands in the area including the recently launch Royal Selangor, the luxury pewter specialists, and Sheridans, the Australian home and lifestyle brand.

Located at 330 King’s Road, this is the first time Seraphina has had a stand-alone store in the UK for the public to purchase directly from the brand their wide selection of this season’s designer summer wear collection of block and screen printed textiles from India.

This news follows the opening of another debut pop-up on King’s Road, with Summer Box, showcasing women’s and children’s clothing accessories, swimwear and homewares, at 308 King’s Road.

Launched last month, the 705 sq ft store features ten brands, including unique women and children’s clothing by Pepa & Co, and custom jewellery by Pat’s Vintage Jewelry until June 14.

Hannah Grievson, Commercial Property Manager at Sloane Stanley, said: “We have two exciting new pop-up stores on the King’s Road and are delighted both have selected this location to showcase their luxury and designer products. Each adds a unique dimension to our line-up of brands.”

“The King’s Road is an iconic shopping destination for international visitors and Londoners alike, and the response to the Summer Box pop-up has been amazing. To have welcomed hundreds of visitors in just four weeks is a great achievement.”

Sloane Stanley is one of the oldest landowning estates in London, and has been part of Chelsea for over 250 years. The Estate owns and manages hundreds of residential and commercial properties on the King’s Road and Fulham Road.

This was posted in Bdaily's Members' News section by Ellen Forster .

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