Unsafe Appliance Horrors

Member Article

Code Computerlove Helps Charity Highlight Unsafe Appliance Horrors

A safety charity is using scare tactics to highlight hidden killers in the home, and what better time to do it than Halloween?

A highly creative and interactive game ( which launched on 16 October), challenges UK consumers to identify potential lethal appliances by tapping the areas of the screen. You have 30 seconds to find all of the potential culprits.

The campaign has been created by Manchester’s Code Computerlove, featuring a horror film inspired sound track by Jez Hajduk, a stunningly scary roomset by Ann Mulqueeny and copy by Sean Callaghan.

Take the challenge here http://www.akillerlurking.com/

Electrical Safety First is the only charity in the UK dedicated to reducing deaths and injuries caused by electrical accidents.

The game will be promoted via social channels including Electrical Safety First’s 9000 strong Facebook page, Twitter and Stumbleupon.

Emma Apter, head of communications at Electrical Safety First, said: “This new campaign will help to raise consumer awareness of electrical product recalls. No more than 20% of electrical product recalls are successful and when you consider that the majority of these products have been recalled because of a risk of electrical fire or electric shock, people are unknowingly putting themselves in danger. We hope that by appealing to audiences with a Halloween themed challenge the message will have a greater reach thanks to its shareability and high impact.

“Alongside some spooky Halloween messages, facts about the real horrors of ignorance around product recalls pop up throughout the experience, highlighting statistics around fires or accidents caused by faulty fridges and freezers, TVs and innocent looking small appliances like kettles that could result in electrocution or an electrical fire.”

Wini Tse, Code Computerlove director, said: “We were inspired by some of the amazing horror movies out there and bought key elements from these, from sounds and music to dark and eerie visuals, into this interactive online experience. It’s been great fun to make and more importantly will help Electrical Safety First get important messages out there in a creative, impactful way.”

This was posted in Bdaily's Members' News section by Kirsty Hunt .

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