Lee Dickson, captain of 2014 rugby union premiership champions, Northampton Saints.
Nick Hill

Northampton Saints captain teams with Glenbrae to score sales boost

Glenbrae knitwear has called on the help of rugby union premiership team Northampton Saints’ captain, Lee Dickson, to become a new brand ambassador.

The endorsement will promote the Huddersfield-based brand in new markets, and is part of a growth strategy to broaden appeal and boost sales.

Running for two years, the ambassador role provides high level sporting ambassador, outside of the brand’s heritage in the golf market. Glenbrae has experienced significant success in golf, with official endorsements from former Ryder Cup Captains Sam Torrance and Mark James.

Andrew Jones, general manager of Glenbrae, said: “Quality and style are fundamental values for Glenbrae, and being associated with such an accomplished sporting figure is an asset to our company.

“Rugby union is firmly rooted in British culture, and bringing together our innovative garments with a well-respected sporting tradition is an exciting step for us. We like to be judged by the company we keep, and this association will lend extra gravitas to the Glenbrae brand. Lee is a true champion and an extremely accomplished athlete. He’ll be a real asset to the Glenbrae name and we look forward to a long and successful partnership.”

Lee Dickson added: “I’m very pleased to be associated with such a high quality brand. I visited Glenbrae earlier this year to find out more about the business and its garments. Looking around the factory, I was impressed with the obvious attention to detail and level of care that goes into producing this knitwear. I love their products, and have a lot of respect for Glenbrae’s values and heritage. I look forward to building on their reputation and success in other sports by helping promote the brand in the world of rugby union, and beyond.”

Glenbrae’s hand-finished knitwear is marketed at sporting and corporate customers.

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