Summer Box and Seraphina pop-up stores are set to return to THE CONCEPT STORE this summer.
Billy Wood

Member Article

Summer Box and Seraphina pop-up stores to return to the King’s Road

Summerwear company Summer Box and beachwear specialists Seraphina are to return to Sloane Stanley’s The Concept Store at 340 King’s Road.

The 1,178 sq ft dedicated pop-up space is to welcome back both clothing retailers after similar stints at the The Concept Store last summer.

Summer Box will take residence at the space from 29 April to 5 June, stocking its range of swimwear, homewear, clothing and accessories from ten brands including Pepa & Co. and Spanish brand Nanos.

From 6 June to 10 July, Seraphina will occupy the space featuring a range of beachwear, kaftans and loungewear.

Hannah Grievson, Commercial Property Manager at Sloane Stanley, commented: “We are delighted to welcome Summer Box back to the King’s Road for a second consecutive year.

“Their unique and innovative pop-up shop captured the attention of shoppers last year and complements our strategy to deliver an exceptional selection of brands at The Concept Store over the next 12 months.”

Pepa Gonzalez, co-owner of Summer Box, added: “We were once again drawn to the iconic King’s Road due to its high footfall and appeal to both international visitors and Londoners alike. The response to our pop-up in May last year was phenomenal, we welcomed hundreds of visitors in just four weeks.

“Our return gives us a chance to build on the success from last year and is a great opportunity to connect with our customers. We look forward to welcoming shoppers to peruse the stylish directional trends in women’s and children’s clothing, unique and quirky accessories, swimwear and homeware.”

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