The interior of Ace Casual’s new premises in Bradford
Katie Mallinson

Member Article

US furniture company moves into Bradford

A leading US furniture company has now set up a UK operation, ‘Ace Casual Limited’, based in Bradford, from where business is already booming.

This UK base signifies the latest chapter in the company’s success story. Globally, their X-Rocker multimedia chairs revolutionised the gaming market. With built-in sound and sensory features, they are designed to provide more immersive experiences and added comfort for serious gamers and other multi-media users.

In a deal with commercial property landlords Towngate PLC, a 10-year lease has been signed for the 15,900sq.ft. unit on the Euroway Trading Estate. With warehousing height in excess of 6m, loading bays, offices and parking, the recently refurbished hub on the M606 provides the perfect foundation for growth in Europe.

“Judging by sales over the Christmas period, the UK has really embraced our innovative furniture concepts,” explains Gary Shaw, head of UK operations. “Gaming is big business, with the UK market worth more than £4bn, so we’re delighted with the success of our multimedia chairs and have high hopes for our wider product ranges.”

At the moment, there is just a handful of staff based at the new premises. However, with the warehouse set to fill up in the coming months, Ace Casual Ltd expects to recruit a number of warehousing staff and additional administration people in the near future.

Commenting on this exciting let, Towngate’s property marketing manager Julia Ford said: “We work with both new and established companies throughout Yorkshire and the North West to find properties that will help them to thrive. This unit on the Euroway Trading Estate has fantastic space, with potential for growth and great motorway connections.

“Ace’s tenancy is brilliant news for the national gaming market and the regional business economy. I’m delighted they’ve chosen Bradford as their base and we wish the company every success as it pursues its expansion plans.”

Hot on the heels of its UK success, Ace is set to expand its portfolio significantly in the European market during 2017 to include indoor & outdoor leisure chairs and tables, unique bean bags and lifestyle furniture for kids, tweens and teens.

This was posted in Bdaily's Members' News section by Katie Mallinson .

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