Designers Guild
Designers Guild, King's Road.
Rebecca Wayman

Designers Guild gets the go-ahead on King's Road showroom expansion

The Sloane Stanley Estate has announced the expansion of Designers Guild, a premium home and lifestyle company.

The new, enlarged showroom will link its existing King’s Road home store and showroom together, creating a one-stop shop dedicated to wallpaper and paint collections.

It is located at 275-277 King’s Road. All Designers Guild’s collections will be available, as well as brands they produce and distribute including: Christian Lacroix Maison and Ralph Lauren.

Simon Jeffreys, chief executive, commented: “Our brand’s emphasis on style and sophistication has a natural affinity with Chelsea, making the decision to invest in our King’s Road location an easy one.

“We are excited to unveil our new and improved showroom, offering Chelsea the ultimate home decoration retail experience.”

Designer’s Guild joins a string of home and lifestyle stores said to be thriving within the Sloane Stanley Estate including, recently, paint specialists Benjamin Moore.

Hannah Grievson, commercial property manager at Sloane Stanley, said: “Designers Guild offer fabrics, wallpaper, and home accessories and are a longstanding favourite with Chelsea shoppers. This exciting upsize will be a huge asset to our retail mix and ensure we continue to be the shopping destination of choice for design lovers in the capital.”

In addition, Joe & The Juice is opening another site on the Fulham Road before Christmas, joined by Ella Di Rocco, a brand new luxury wellness spa, opening early next year.

Miles Commercial and Savills represented Sloane Stanley. Designers Guild is due to open in February 2018.

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