The White Rabbit Creative Team
The White Rabbit Creative Team

Member Article


Branding and design experts White Rabbit Creative are celebrating their second anniversary with a clutch of new clients, an exciting rebrand and web launch, and growth that sees the agency surpass its five-year business plan.

Eight new clients join the White Rabbit roster, including: NHS Employers; Smartlife wearable technology; Quintessential Brands and Boutinot Wines.

This rapid growth has resulted in the creation of three new jobs for the agency and plans to grow by a further two members of staff in 2018.

As part of the new project work, Smartlife, which specialises in smart garment technology, has called on the agency to develop its website and app, to showcase its patented textile sensors, electronics and firmware.

Leading spirits business, Quintessential Brands, has charged White Rabbit with rebranding products within its existing brand portfolios. White Rabbit will deliver a new campaign identity for an NHS initiative: ‘Making Every Contact Count’, targeting healthcare professionals in London.

Sarah Moore, Senior Communications Officer, NHS Employers, commented: “This is the first time we have worked with White Rabbit, and it has been an absolute pleasure. The team pay attention to your brief and listen hard to your requirements, they research your subject area and respond with creativity and intelligence, adding value with their ideas. They are responsive, friendly and accommodating. So far with this project they are giving great value for money in terms of quality and output, our client is delighted. I am looking forward to the next project which offers an opportunity to work with the team at White Rabbit again.”

The new account wins come hot on the heels of White Rabbit’s move into Urban Splash’s recently refurbished old Sankey’s building, Beehive Mill in Ancoats. The agency has also unveiled an exciting rebrand and new website: ‘wearewhiterabbit’ that reflects its ambition.

White Rabbit, launched in January 2016 by husband and wife team Sarah and Michael Senior, has carved a reputation for intelligent design, leading the agency to catch the eye of angel investors.

With nearly 30 years’ FMCG experience between them, working for global agencies both at home and in the US, the Seniors decided to set up on their own, bringing their unique brand of design and service to the UK market.

Managing director Sarah Senior commented: ’’The UK packaging design market had a gaping hole; no one was offering a considered approach that put customer experience front and centre.

’‘We’d like to think that White Rabbit has plugged that gap and that we’re known for adding true value to our clients. I think it’s our customer focus and the energy we bring to every project that’s helping to propel our business growth.

’‘We’re delighted to welcome some very exciting new clients to our portfolio – and we’re proud that we’ve won many of these clients through recommendations. These are exciting times for us at White Rabbit: moving into Beehive Mill was a seminal moment, as it’s the perfect base that sets us right at the heart of Manchester’s vibrant creative community.’’

Creative Director and Partner Michael Senior said: ’‘The investment in our business, alongside strong organic growth, has given us a platform to make exciting things happen. We’re delighted to launch our new website, which is a reflection of the great work we’re all really proud of, over what’s been a very exciting first two years!’’

White Rabbit’s creativity and strategic expertise is behind product and range launches such as Korean street food brand (and Dragons’ Den winners) Yogiyo, and organic coconut oil brand Puro.

This was posted in Bdaily's Members' News section by Sam Williams .

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