Joy Parkinson
CEO, Joy Parkinson.

Member Article

Turnover up 26% at Faith in Nature

North West based natural beauty and vegan brand Faith in Nature has seen a 26% increase in turnover in the year to June 2019, with the 45 staff manufacturing business hitting sales of £5.8million.

Now in its 45th year, the brand has been ahead of the curve since its inception when founder, Rivka Rose, blended creams using natural ingredients in her kitchen sink and collected seaweed for shampoos on the Scottish coast.

Faith in Nature, a stalwart brand of the independent health food trade has achieved significant success breaking into multiples in recent years. Most notably the brand has secured listings in Boots, Sainsbury’s, Booths and Holland & Barrett as well as online with Ocado and Amazon (in both the UK and US) as consumers look to make more eco-friendly purchases and trends such as veganism become mainstream.

CEO Joy Parkinson comments: “Our business has grown exponentially in size during the past five years as more and more consumers are driving a huge increase in eco-conscious purchasing. We expect that on the current run rate we will be posting sales of £9m in 2020 – almost double our £4.6m sales in 2018.

“As a business we have remained focused on our founder’s eco principles and these inform every decision that we make. Our customers know exactly what we stand for – and they like it.”

Faith in Nature products are manufactured in the UK with naturally derived ingredients of 99% natural origin. Products are free from SLS and parabens as well as being vegan.

This was posted in Bdaily's Members' News section by Charlotte Gribbin .

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