Sophie Milner
Image Source: Solmar Villas
Sophie Milner, Trade Sales Executive at Solmar Villas
Russ Cockburn

Member Article

New appointment set to help Solmar Villas double trade sales

A strategic appointment is set to help a leading villa specialist capitalise on a 57% increase in trade sales.

Sophie Milner is Solmar Villas’ first ever Trade Sales Executive and will be responsible for growing the firm’s presence with agents who are switching on to the potential and value for money of villa holidays.

The experienced account manager, who has played a fundamental part in the development of the company’s Concierge Department, is expecting to double the volume of sales in this area over the next twelve months.

“The ‘villa experience’ is certainly proving popular with holidaymakers keen to avoid crowds and sunbed hogging, whilst also ensuring more quality time as a family,” explained Sophie.

“All of our villas are in excellent locations, offering a private pool and the best of both worlds…you can have complete tranquillity, but at the same time can also easily access local restaurants and beaches.”

She went on to add: “Travel Agents are now picking up on this trend and we are keen to support this by offering our trade partners a dedicated service to help them secure the perfect villa for their clients.

“We have enjoyed a 57% increase in trade sales and expect this figure to double this year, boosted by having the dedicated resource in place and the online investment.”

Solmar Villas currently offer circa 600 exclusive properties across the Balearic Islands, Canary Islands, Cyprus, Croatia, Greece, Italy, mainland Spain, Malta, Portugal and Turkey.

The company is planning to increase sales to £28m over the next 12 months, with Istria joined by Tenerife on its list of new destinations for 2020.

It has also become the UK’s first villa holiday specialist to offer the option of securing your villa with a low or zero deposit, allowing the customer to spread the cost over 12 months interest-free.

Julie Blake, Managing Director, concluded: “Solmar Villas has always recognised the importance of travel agents and the appointment of Sophie as our Trade Sales Executive further strengthens our commitment to this incredibly important part of the UK holiday market.

“If you are an agent and not working with us you can register on our website and, if you do this before 20th December, you will be entered into a special prize draw to win a short break or villa vouchers for 2020.”

Solmar Villas has recently been announced as a finalist in a record-breaking eight categories at the British Travel Awards, including Best Family Holiday Company and Best Villa Holiday Company.

To register your interest, please visit

This was posted in Bdaily's Members' News section by Russ Cockburn .

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