Bella & Duke co-founders Mark Scott and Tony Ottley.
Jane Imrie

Marketing agency lands multi-million paid search account with pet wellness firm

A marketing agency with offices in the North East and London has secured a multi-million paid search account with a growing pet wellness brand.

Scotland-based pet wellness specialist Bella & Duke has appointed performance marketing firm 360 OM to run its PPC (pay per click) campaigns.

Led by director Tariq Mohammed, 360 OM works with brands to accelerate growth through paid search and paid social.

Headquartered in Newcastle, the firm also has a base in London and works with national and international clients including tombola, ENGIE and Europcar Mobility Group.

Tariq Mohammed, director at 360 OM, commented: “We’re thrilled to be partnering up with a fast-growing pet brand as it moves through a transition into expanding its market presence.

“As a performance agency we are always looking to work with brands that are aiming to accelerate growth and we look forward to working with Tushar [Bella & Duke’s CMO] to help Bella & Duke achieve its growth targets.”

Tushar Kaul, CMO at Bella & Duke, added: “We’re excited to be collaborating with 360 OM as it takes charge and oversees our paid search campaigns.

“As a forward thinking agency with an impressive track record in this area, we can’t wait to get started on what we know will be a successful partnership.”

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