Jasmin Ayling, former head of innovation at Wagamama and 2019 MasterChef quarter finalist, has founded Rendang + Rice.
Jane Imrie

MasterChef quarter finalist brings taste of Indonesia to eco-conscious Camden market

An Indonesian-inspired food concept is the latest business to join a growing North London eco-conscious market.

New eatery Rendang + Rice has officially opened its doors at the Buck Street Market in Camden, which is owned by LabTech.

Founded by Jasmin Ayling, former head of innovation at Wagamama and 2019 MasterChef quarter finalist, the brand has taken one of the destination’s 88 recycled shipping containers for its first permanent location

Situated on the market’s first floor, Rendang + Rice will offer a range of dishes inspired by Indonesian family favourites.

Jasmin Ayling, owner of Rendang + Rice, commented “I have always dreamed of opening a restaurant and I wanted to capture a part of my family story with Rendang + Rice.

“All the food you find on the menu has been made fresh and from scratch, from the curry pastes to the sambal, pickles, sauces and ice creams.

“As a dedicated market for the eco-conscious, Buck Street matches our ethos of sustainability perfectly, and with Camden’s street food culture this is a great opportunity and location for our emerging business.”

Commenting on the opening, Maggie Milosavljevic, LabTech’s commercial director, added: “Buck Street Market has fast become one of London’s most exciting dining destinations, where we have been able to blend sustainability with the nurturing of young brands such as Rendang + Rice.

“They will add another layer of international flavour and authenticity to the already vibrant market, and with Indonesian cuisine growing in popularity, it is set to be a hit with visitors.”

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