Defender specialist invests in Yorkshire base while expanding global footprint
A Yorkshire defender specialist is extending its global reach while investing in the company’s Yorkshire roots through a series of international brand licencing deals.
A consortium of investors will drive the expansion of Twisted in North America and the Middle East, as well as supporting the growth of its Yorkshire headquarters.
The firm, which has acquired the licence to produce the Twisted EV, is planning further expansion with work on a new showroom and workshop in Texas, as well as plans in the pipeline for showrooms in California, New York and Miami.
Twisted Middle East also has plans to open a workshop facility in Dubai, retail space within Dubai Mall and an additional location in Abu Dhabi.
Twisted founder Charles Fawcett commented: “During lockdown, we had a rare chance to sit back and evaluate where we are going as a business. We celebrate our 20th anniversary next year and felt now was a good time to both accelerate our global presence while investing in our roots.
“While we are keen to progress the brand’s expansion, our Yorkshire HQ will remain the same and retain its original feel. We will still offer our customary down-to-earth Yorkshire welcome regardless of how far our global expansion takes us.
“The Twisted values and philosophy remain unchanged – to re-engineer this iconic vehicle to be the very best it can be.”
Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →
Enjoy the read? Get Bdaily delivered.
Sign up to receive our popular Yorkshire & The Humber morning email for free.