Chloe Shakesby

Norwegian gamification firm to create dozens of jobs as London selected for international growth centre

A gamified simulation training provider has announced that it will create dozens of job as it chooses London for its new international expansion centre.

Attensi, based in Oslo, is planning to expand its workforce from 125 to more than 200 by 2022 and has selected London as its new “epicentre”.

The company has recently reported 54 per cent year on year revenue growth, and is now planning to grow its UK business with the new centre.

Anne Lise Waal, CTO and co-CEO at Attensi, commented: “Typically, the only way large organisations can train their staff is via classroom training, passive videos, or linear e-learning.

“These are often a tick-box exercise for the learner, and don’t measure someone’s real understanding or give any sense of the impact on the business.

“It is proven that virtual simulations help people master even the most complex of tasks. “These techniques have been used by surgeons and fighter pilots for years.

“Our technology and all its interactive capabilities bring these same simulation principles to all industries and job roles.

“We have taken world leading gaming technology and fused it with deep insights from human psychology and behavioural science studies to accurately mimic the real-life scenarios people face in their day-today roles.

“These can be used to lead a new joiner through anything; from how to properly serve a customer in a coffee shop to spotting safety hazards on a container ship.”

Co-CEO Trond Aas added: “London and the UK represents our gateway to the world, it’s full of global companies.

“So, for us it’s a move into the global market from Norway and our next move will be into the US, where we now have a California base. We are securing many large corporations already in North America from our offices in London and Oslo.”

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