William Hill
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William Hill storefront.
Jane Imrie

William Hill bets on further growth after “substantial” 2020 expansion

Bookmaker William Hill has seen double digit growth in its online revenue during “a year like no other”.

Despite the impact of COVID-19 on the company’s physical business, William Hill saw growth in its online offering and secured a number of expansion opportunities throughout 2020.

In its unaudited results for the 52 weeks up to December 29, the firm saw a 12 per cent increase in online international net revenue.

In the fourth quarter alone, total net revenue grew 9 per cent year-on-year. Sportsbook staking increased 16 per cent, which the firm attributed to enhanced product offerings and geographical expansion.

The growth of the firm attracted interest from US gambling brand Caesars Group, which made an offer for acquisition towards the end of the year, which is expected to be completed in March.

Ulrik Bengtsson, William Hill CEO, commented: “2020 was a year like no other. It tested our agility and flexibility and we delivered, keeping our customers and team safe, whilst materially improving our competitive position through product enhancements and geographical expansion.

“The offer received for the group recognises the substantial progress we have made as well as the opportunities and challenges ahead of us. I remain immensely proud of the William Hill team which has been relentless in its focus on delivering a great product and service to our customers, with player safety at its heart.

“‘Customer, Team, Execution’ have been our guiding lights through this unusual year, and they will remain so as we look forward through 2021.”

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