Chloe Shakesby

East London canned wine brand launches £400k crowdfund for global expansion

An East London wine brand has announced that it is launching a £400k crowdfunding campaign as it aims to expand.

HUN, which produces canned wine, has launched its first equity crowdfund, aiming to raise £400k by the end of February.

The Seedrs funding round, which has already attracted £350k in private investment, will be used to increase distribution across the UK, expand into new global territories and to develop new products - including a red wine and an alcohol free wine.

Mark Woollard, HUN’s founder and director, commented: “This is an incredible investment opportunity for anyone who has ever dreamed of owning their own wine business.

“We know the potential of the canned wine market is huge with double digit growth each year, plus the convenience and eco-credentials of the packaging really resonates with millennial wine drinkers.

“We launched HUN after spotting a gap in the market for great quality wine in a can.

“Having seen the success of canned craft beers, we knew there was potential to create a great tasting canned wine with a personality to match.

“With HUN, we wanted to create so much more than just a drink. It is a lifestyle brand and community that celebrates everything that is great about millennial culture”.

“We’re incredibly proud about what we have achieved over the past nine months and can’t wait to see what the future holds”.

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