Chloe Shakesby

Care company to create jobs after securing £850k investment

A North East home care organisation has announced that it has secured an £850k investment as it aims to create new jobs.

BelleVie, which supports people across Tyne and Wear and County Durham, has received the investment in a round led by Northstar Ventures via the North East Innovation Fund.

The company is planning to use the funding to create “quality jobs” in the North East, aiming to help the care sector recover from the impact of the pandemic.

Trudie Fell, BelleVie’s CEO and co-founder, commented: “The care sector is in crisis and it’s widely accepted that the current ‘time-and-task’ model of delivering care is broken.

“It leaves those being supported feeling like items on a tick list, not human beings; and employees are driven away from what can be a fulfilling, meaningful career.

“Our model allows carers to focus on the person they’re supporting, rather than on the clock.

“The model uses a network of self-managing teams, utilising technology, and is radically different.

“There is a large and growing demand for quality care, so we are very excited about being able to expand this new way of working to more people in the North East following our successful fundraise.”

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