Member Article

Newly launched flower delivery service, Floward, announces partnership with The Women’s Association

This month, premium online flowers and gifts delivery service Floward, has announced a new partnership with The Women’s Association, an organisation which works to empower women’s trajectory in the workplace and provide the support they need to help them thrive.

As part of the partnership, Floward has committed to donate 100% of all sales profits received from an exclusive gift bundle created with The Women’s Association, which will be available to buy on site alongside their Flower arrangements for the duration of March.

In a world where gender stereotypes and bias still occur daily, The Women’s Association works to bring people together at all levels to work collectively in achieving gender equality. The organisation works with corporates and schools to spotlight women’s lives and perspectives, helping to develop programs that bring about real change that enables women’s social and professional progression.

Floward’s CEO Abdulaziz Al Loughani says of the partnership: “We’re honoured to be partnering with The Women’s Association. We were impressed by all they do for young women and girls and were eager to help support this further. Gender inequality is such an important issue and all of us at Floward are passionate about supporting this cause and raising the visibility of women in every industry.”

Deborah Williams, Founder of The Women’s Association says: “In a month that truly is about celebrating and empowering women everywhere, we are hugely grateful to Floward for choosing to support The Women’s Association. The donations will help us to continue to provide the support we offer to women and girls, so that we can make meaningful changes towards achieving gender justice at work and in wider society.”

This was posted in Bdaily's Members' News section by Sandra Griffiths .

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