Nudl CEO Shak Asghar
Nudl CEO Shak Asghar
Harvey & Hugo

Member Article

Nudl puts the fun into funding

A newly-launched North East company is aiming to shake up business support services by simplifying the world of funding and has already enabled the creation of at least 130 jobs in the Tees Valley.

Middlesbrough-based Nudl has been set up by growth guru Shak Asghar, who has more than 15 years of experience in the industry, to help firms across the country access the support they need to grow.

He said: “Having worked in the fund management field for many years, it became clear to me that many businesses weren’t accessing the support and resources available to them.

“I know from experience that funding in general is not exactly a straightforward subject matter – which is where the idea of Nudl came from.

“We want to make accessing finance as simple and painless as possible for our clients, as well as augmenting their growth with the other services we offer. Our aim is to simplify the funding landscape and ultimately make growing a business easier.”

Thanks to existing networks, even before it has officially launched, Nudl has worked with clients from a diverse range of sectors, generating £2.3m in investment value and £1.3m of grant funding, all of which will facilitate 130 new jobs in the Tees Valley alone.

However, Shak has ambitious plans for the next five years, including adding further services to the firm’s offering.

He said: “We see Nudl becoming the industry gold standard for providing growth services. For example, if someone thinks, I need money to help me grow, they’ll automatically think of using their Nudl.

“We also have plans to expand out into other activities, such as regeneration, events and contract management.

“I’d also like to add other services to the Nudl umbrella, such as sales consulting and outsourcing, where we will innovative and disrupt by introducing some really cool technology to the market.”

Shak developed the concept of Nudl during the coronavirus pandemic, having seen the effects of the pandemic on businesses of all sizes and across all industries.

He said: “In the current climate, with so much negativity, I wanted to bring some joy to the business landscape and show people that they don’t have to be fearful of growing or starting up – there’s always someone there to help.

“I’m really excited by all the possibilities; on a more personal level, I love helping people, so what Nudl is doing ticks that box.

“I’m always looking to do things differently, and I want to show that it’s possible to have fun while also doing an important job, and all people need to do is use their Nudl!.”

This was posted in Bdaily's Members' News section by Harvey & Hugo .

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