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Esports platform co-owned by David Beckham launches global academy

A London-headquartered esports platform co-owned by football star David Beckham has launched a brand new global academy.

Guild Esports has today launched its new Guild Academy for talented youngsters in the esports world.

Designed for budding esports stars from the age of 11, the academy will be available worldwide in English, and is closely modelled on existing sports academy systems, including those used by the UK.’s football clubs and MLS club Inter Miami CF.

The academy will provide members access to tournaments, Guild’s training dashboard and performance analysis.

As the Guild Academy expands a tiered system is set to be introduced, with the players showing the most potential to be offered greater access to one-to-one support as well as access to the physical academy headquarters and roadshows.

Kal Hourd, chief executive of Guild Esports, commented: “This is an exciting opportunity for Guild as we look to take our world class Academy to market.

“Our grass roots system will allow us to attract Guild fans for life, create an important asset for sponsors to reach a young audience in an authentic way, create a significant revenue stream through our scalable subscription service, maintain a pipeline of professional athletes for Guild’s teams, as well as player transfer opportunities in the long run.”

Carleton Curtis, Guild executive chairman, added: “We are delighted to be launching our online Academy which will provide players of all ages and abilities anywhere in the world with comprehensive training programmes to develop their skills as esports players.

“The level and quality of interaction between the players and our training programmes is what sets us apart and makes Guild’s Academy unique.

“It represents the future of esports and will allow Guild to discover and nurture the next generation of esports champions as well as engender tribal loyalty to our brand.”

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