Valencia
Image Source: Nicolas Vigier
Sales Layer was founded by entrepreneurs Álvaro Verdoy and Iban Borràs in Valencia, Spain.
Jane Imrie

Spanish digital commerce tech firm launches first overseas office in London

A product information management (PIM) tech business is expanding its European reach with a new London office.

Sales Layer has announced it is opening a new office in the capital as part of its ongoing expansion.

Founded by entrepreneurs Álvaro Verdoy and Iban Borràs in Valencia, Sales Layer specialises in a cloud-based catalogue management system that connects product information to hundreds of channels in the supply chain.

The company’s customer base includes global manufacturers and retailers such as Teka, Rexel, Bobux, Bragg and Fermax, and has developed partnerships with Google Manufacturer, Amazon Vendor and BigCommerce.

The office, which will be the company’s first outside of Spain, aims to meet a growing demand for technology to support the digital commerce plans of UK and global retailers and brands.

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