Drumbeat of stories
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Member Article

Your stories, your drumbeat

Liking and sharing other people’s social media posts will get you seen but will it get you heard?

Social media is a brilliant way to reach out to your network – and beyond; with zillions of news stories, articles and videos to choose from, you’ll never be short of content. But is using second-hand stories and opinions your best strategy to gain notability?

Not if you want to promote yourself as a leader…

Your voice matters

Whilst sharing and liking content will reveal interests and passions, it’s the drumbeat of your own stories, news and opinions that’ll establish an authority in your area of expertise. It’s a strategy that will set you apart from the crowd and guarantee that when you’re seen, you’re heard.

Obvious? Yes. But sometimes we miss the obvious.

Aha! Moments

You want to be remembered for those Aha! Moments – times when you’ve written something that strikes a chord and people want to learn more about you, your company, your offerings.

At this point, you may be thinking: ‘But I don’t have anything thought-provoking to share.’ But you only need to look at the 24-hour news cycle to get inspiration: what are the current trends, thinking and challenges in your sector? By introducing first-hand knowledge and expertise into the mix, your words have power and will position you as a thought leader with a finger on the pulse.

And what about success stories to reveal those hidden talents, showing how your brand delivers winning solutions? The opportunities to inform, build trust and demonstrate capability are endless.

You know who your ideal client is, what they are looking for, and where they are seeking it; you just need a plan to get yourself seen – and heard.

Anything worth doing is worth doing well

Publishing high-quality content regularly can be a challenge, particularly if you’re a small business with limited resources. Yes, you’ll need serious thinking time, especially if the content is client-level, but look at the benefits of building that trust and familiarity to keep you front of mind. And here’s another benefit: high-quality content can be repurposed for sales and other marketing activities, making it stretch further.

Creating valuable content is at the heart of marketing so make every single communication count – remember its purpose: to inform, build trust, demonstrate capability. And always do it with polish…

This was posted in Bdaily's Members' News section by Nicola Tilling .

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