Sweet success as Beamish Museum expands into confectionery wholesale
An ‘iconic’ open-air museum in the North East has begun a new venture to stock its confectionery in local stores.
Beamish, The Living Museum Of The North, has begun stocking sweets from its onsite confectionery in stores across the region.
Among the stockists of the confectionery, which is handmade in the Jubilee Confectioners sweet shop in Beamish’s 1900s Town, are the Fenwick Food Hall in Newcastle, Lanchester Garden Centre and Knitsley Farm Shop.
Matthew Henderson, Beamish product development manager, explained: “Our traditional sweets, made in our Jubilee Confectioners sweet shop, are incredibly popular with visitors and we’ve branched out to launch a wholesale line.
“We’re proud to have teamed up with a growing number of local businesses including shops and cafes, who are stocking jars of Beamish-made sweets, delivered by staff in Edwardian costume.
“Customers are really happy to see the Beamish sweets and we are delighted to already have a presence in a dozen venues region-wide.
“Selling our famous sweets in shops across the North East as part of this new wholesale venture is helping to support the museum as a charity, following the devastating impact caused by coronavirus, and ensures we can continue to share the important story of the history of the North East for generations to come.”
Kieran McBride, store director at Fenwick Newcastle, added: “Fenwick is incredibly proud of its North East heritage and continues to support the local community and the independent artisans and businesses within it.
“Fenwick see Beamish fit in with this ethos perfectly and we are absolutely delighted that such an esteemed business is now part of our Newcastle Food Hall proposition.”
Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →
Enjoy the read? Get Bdaily delivered.
Sign up to receive our popular North East morning email for free.