mince
Meatless Farm specialises in plant-based meat alternatives.
Jane Imrie

Yorkshire plant-based food brand launches £5m crowdfunding campaign

A plant-based food specialist based in Yorkshire has announced the launch of a multi-million pound crowdfunding campaign.

Meatless Farm has announced the launch of its latest fundraise on equity funding platform Crowdcube.

The brand, which specialises in plant-based meat alternatives, recorded 148 per cent year-on-year net sales growth in 2020 and hopes to raise up to £5m with this latest fundraise.

This new investment will be used to invest in ongoing innovation and expansion including work towards complete vertical integration, as well as supporting the firm’s “farm-to-fork” programme involving investment at every stage of the supply chain.

Morten Toft Bech, founder of Meatless Farm, commented: “We are reaching a tipping point where replacing meat with plant-based protein a couple of times a week is no longer niche, but we know that it’s people power which will create a full-blown revolution in food culture.

“That rests on driving awareness around the importance of reducing meat for the environment and the impact that even little changes can have. For example, in a country like the UK we could reduce around 8 per cent of the UK’s total emissions if we all ate just one less meat meal per week.

“Our consumers are central to Meatless Farm, so by opening up to individual investors at this stage we can offer the investment opportunity at a time when we have demonstrable momentum and the chance to provide funding which will help drive both Meatless Farm and the category forward, recognising that big change is only possible when we all work together.”

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