ame
L-R: Bart Simpson of AME with Maurice Disasi of Mercia and other AME team members Ian Jones, Paul Howell, Rich Proctor and Mike Kneafsey.
Jane Imrie

Sheffield product design firm to expand workforce with six-figure investment

A South Yorkshire product design specialist has secured a six-figure investment to support the growth of its workforce.

AME Group has raised £750k from NPIF – Mercia Equity Finance, which is managed by Mercia and is part of the Northern Powerhouse Investment Fund (NPIF).

The Sheffield-based independent product development consultancy specialises in prototype products, working with brands such as Hornby Railways, Vax, Jaguar, Smith & Nephew medical equipment, Harris Brushes and B&Q Performance power tools.

The firm plans to use the funding to create ten jobs and invest in new equipment to support its growth, as well as expanding its range of 3D print and low-volume production equipment.

Based on the site of the former Dinnington Colliery, AME Group currently employs over 20 staff.

Founder Ian Jones, who is now the company’s finance director, commented: “Technologies such as 3D printing have opened up new possibilities in product development and testing.

“As a result, the rapid prototyping market is expanding year on year. This funding will allow the company to benefit from the post-Covid ‘bounce’ and the longer-term growth in demand.”

Maurice Disasi of Mercia added: “AME has performed strongly since its inception and established itself as one of the leaders in its field.

“As the company embarks on a new period of growth, this funding will enable it to take advantage of the exciting opportunities in the rapid prototyping market, widen its customer base and develop its own branded products.”

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