Tori Young, founder and director of Before We Meet.
Jane Imrie

Midwife relocates baby scan business after supporting over 1,000 mothers-to-be

A midwife with 20 years of experience is expanding her baby scan company after experiencing a period of growth.

Tori Young has relocated her private ultrasound business Before We Meet to space at the North East Business and Innovation Centre (BIC) after carrying out more than a thousand scans.

Established in 2019, Before We Meet provides early pregnancy, gender, 4D and 2D baby scans in a setting designed with expectant mothers and their families in mind.

Tori explained: “Having worked as a midwife for the best part of two decades, I knew what becoming pregnant meant to people and was shocked that there were so many companies taking such an informal approach to scanning.

“I looked after a few couples who had been for private scans and more often than not they complained about the service they were given and how they felt the process was rushed to get them in and out of the door as quickly as possible.

“Working for the NHS, you get a great grounding of how people like to be treated and what being pregnant means to them and I knew there must a better way to go about it, so I decided to give it a go myself.”

The business recently relocated to the North East BIC in order to make its service more accessible to clients as well as tap into the centre’s range of business support programmes.

Tori continued: “I set out to provide a service that women enjoyed and valued and I think the fact that almost all of our business has been generated through word of mouth speaks volumes about the quality of the service we offer, and just goes to show that all of our hard work has really paid off. I’m overjoyed with how it’s been received so far.

Donna Surtees, centre manager at the BIC, added: “Tori has done brilliantly to identify a niche in the market for the provision of a more personal, welcoming approach to baby scanning and turn it into a flourishing startup business.

“The BIC was set up to provide a springboard for aspiring entrepreneurs to make the jump into self-employment and scale their businesses, be it providing business space or business support, and we’re delighted to have supported Tori on her journey so far.”

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