SPORF will work with Love Hemp to publish behind-the-scenes content from UFC fights, training camps with UFC athletes and all Anthony Joshua fights on its social media and digital channels.
Jane Imrie

CBD firm teams up with Social Chain in new sports brand partnership

A London-based CBD company has announced a new media partnership with the sports brand of Social Chain.

Cannabinoid and hemp specialist Love Hemp has unveiled Social Chain’s brand SPORF as its new sports media partner.

SPORF will work with Love Hemp to show exclusive content on social media and digital channels from Anthony Joshua, UFC and a list of the brand’s ambassadors.

Ian Munzberger, Love Hemp’s chief partnerships officer, commented: “The global CBD market is growing at a rapid pace.

“As a trusted leader in our field we are looking forward to working with SPORF and driving our brand to the highest levels.”

Greg Rowell, head of SPORF at Social Chain, added: “Getting the chance to secure unrivalled behind the scenes access through Love Hemp’s sponsorship felt like the perfect fit for SPORF. We’re working on a number of formats that we know our audience will love.”

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