Goodboy has created creative and gameplay experiences for global media brands like PBS, BBC and Nickelodeon.
Austen Shakespeare

Newcastle law firm advises in acquisition of London game developer

The world’s largest instant game developer has acquired the London based developer Goodboy Digital .

Since its founding in September 2020, Playco has enjoyed several hit games on the world’s largest social media platforms. Goodboy will help to expand Playco’s portfolio of instant games by leveraging deep technical and creative excellence in 2D and 3D formats.

Goodboy co-founder, Mat Groves said: “From the very outset, it was clear that the synergy between Goodboy and Playco was irresistible. We’ve both arrived at the same point on the map via different routes, but we share the belief that HTML5 will usher in a new era of social, connected play.

“Creating games specifically designed to bring friends and families closer together is more than a business opportunity, it’s a chance to do something genuinely meaningful.”

Prior to the acquisition, Goodboy has for many years created creative and gameplay experiences for global media brands like PBS, BBC and Nickelodeon.

The corporate team at Mincoffs Solicitors in Newcastle provided legal advice to Mat Groves, John Denton and James Walker on the sale of Goodboy Digital, led by corporate partner John Nicholson and corporate solicitor Max Gilchrist.

John Nicholson said: “It has been great to advise Mat, John and James on this significant and interesting acquisition. Exciting times are ahead for Goodboy, Playco and the instant gaming industry as a whole.”

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