Matthew Neville

London “super-premium” beverage company targets £21bn global alcohol alternative market

London based Jukes Cordialities offers a range of alcohol-free drinks, and has launched an £800k investment round to help it scale up for further growth across key global markets.

The company is also set to roll out a series of new products to complement its existing range as it aims to increase its share across the global alcohol alternative beverage market, forecast to be worth more than £21bn by 2026.

Jukes was launched by wine writer Matthew Jukes and co-founder Jack Hollihan to provide “super-premium” adult drinks to consumers, especially to enhance their dining experience without alcohol. Jukes’ products are all low in calories and sugar, each created from several dozen all-natural ingredients.

Investment from the fundraise will go towards helping the company scale up its production capabilities, increase marketing and brand-building activity in key geographical areas and support further sales growth.

Jukes’ range is also available through distribution partnerships in the EU, Switzerland, Middle East, Australia, Hong Kong and now Japan.

Matthew Jukes, Jukes CEO and co-founder, said: “Our super-premium products are the first of their kind in the market, offering consumers an alcohol-free drink that is genuinely satisfying and palatable.

“As highlighted by the leading restaurants and retail partners who offer our range, our drinks are ideal for those who want to enjoy the high standards of taste and pleasure while dining, even when they are not indulging in alcohol.

“Through this investment round, we aim to grow our presence in key global markets further, especially here in the UK and across the US where we see a significant opportunity to increase sales. Our new offering of 375ml ‘ready to pour’ products has been specifically developed for the US market where there is high consumer demand for our offering.”

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