Austen Shakespeare

London Esports firm announces Official Cryptocurrency Exchange partner for £4.5m

Guild Esports has appointed Bitstamp as the firm’s exclusive Official Cryptocurrency Exchange partner with the signing of a three-year global sponsorship deal for £4.5m.

The sponsorship will commence on January 29 2022. This is the largest sponsorship deal secured by Guild Esports in its history and will generate annual revenues of £1.5m over the three-year period.

As part of the agreement, Bitstamp will be given marketing rights and prominent exposure across Guild’s team jersey and will also appear across social and digital content featuring the Company’s pro-players and content creators.

Bitstamp’s logo and brand will also be integrated at Guild’s new flagship London headquarters which are due to open in early 2022.

In addition, Guild and Bitstamp will collaborate in the development of numerous projects and activations aimed at enhancing Guild’s fanbase and Bitstamp customers’ experience and creating high-quality content the esports community has come to expect from Guild.

Bitstamp is one of the world’s longest-established cryptocurrency exchanges, supporting investors, traders and leading financial institutions since 2011. With a proven track record, cutting-edge market infrastructure and dedication to personal service, Bitstamp is trusted by over four million customers worldwide.

In 2014, the exchange became the first to ever conduct a financial audit of a crypto firm. Bitstamp was also the first nationally licensed Bitcoin exchange in the world when its EU base, Luxembourg, granted it a payment institution licence in 2016, warranting the exchange’s regulation across Europe.

Kal Hourd, chief executive of Guild Esports, said: “We are thrilled to welcome Bitstamp to Guild as our official cryptocurrency exchange partner. It will also enable us to deliver creative, high-quality content and meaningful experience to our audience in a way that is authentic to both Guild and Bitstamps’ identities.

“Our pipeline of new business opportunities remains strong as Guild’s growing network audience of fans and teams’ performance continues to attract strong interest from a wide cross-section of brand advertisers. As a result we look forward to bringing more sponsors on board in due course.”

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