Matthew Neville

Domino’s Pizza forms partnerships with geo coding platform for faster, more accurate delivery

Multinational restaurant chain Domino’s Pizza has announced its partnership with geo-coding platform what3words, in order to make its delivery services more accurate and efficient.

What3words has been added to the Domino’s Pizza Global Online Ordering (GOLO) platform, used by international franchisees to offer online ordering. Using a what3words address means deliveries can be made to the customer’s exact location; whether it be a front door, side entrance, or garden gate.

The benefit is two-fold. For the customers, food arrives faster, delivery ETA’s are more reliable, and there is no need to answer calls from lost drivers to provide additional directions. From the perspective of those delivering the food, the process is “smooth and less stressful”, with no need to drive up and down the road searching for the correct location.

What3words has divided the world into a grid of 10ft squares and given each a unique address made up of three words: a what3words address.

For example, the exact 10 ft tile of the front door of what3words London HQ is at “filled.count.soap”, whereas “usual.trying.highs” will take you to an exact tile that offers the best view of the Golden Gate Bridge in San Francisco.

What3words has already been successfully piloted in Domino’s franchises in the UK, North America and Saudi Arabia. Domino’s international franchisees using GOLO can contact the DPZ GOLO team to integrate what3words’ innovative location technology.

Chris Sheldrick, co-founder and CEO of what3words said, “Wherever you live, hot pizza is so much better than cold pizza because the driver got lost finding your door. It’s really important that customers receive their order in good time, and drivers should be able to navigate to their destination with ease.

“We’re so excited to globally roll-out what3words to Domino’s international franchisees and customers.”

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