Onyx Health's associate director, Louise Flintoft.
Matthew Neville

Newcastle healthcare marketing specialist expands via County Durham diabetes expert partnership

Healthcare marketing communications specialists Onyx Health continued to expand after joining forces with County Durham based diabetes lifestyle experts Diabetes Lifestyle Doctors.

The latest business win comes off the back of a year of record growth for the Newcastle based agency in 2021, where they more than doubled their fee incomes.

Onyx Health were brought onboard by Diabetes Lifestyle Doctors, who were looking for a “passionate and experienced” health-focused marketing team, to help spread the word of their offering, ideally located in the North East.

Diabetes Lifestyle Doctors is a new service founded by husband-and-wife team Dr Amanda Porch and Dr Paul Baker to help people affected by type 2 diabetes across the UK and ease pressure on the NHS. The medical duo are NHS doctors and have frontline hospital and primary care experience, supporting type 2 diabetes patients with their healthcare needs.

They have devised a specialised diabetes lifestyle education and behaviour-change support programme to help people take back control of their health. Diabetes Lifestyle Doctors is the UK’s first independent doctor-led interactive service and is designed to reduce the potentially devastating effects of type 2 diabetes.

Diabetes Lifestyle Doctors co-founder, Dr Paul Baker, said: “Our motivation for Diabetes Lifestyle Doctors comes from having witnessed our family members and patients experiencing the debilitating effects of type 2 diabetes.

“Through our ongoing work with the NHS, we continue to treat countless people with type 2 diabetes regularly. We believe that urgent action is needed early to get the condition under control and reversed as far as possible, through evidence-based lifestyle change and expert medical guidance.”

Onyx Health’s associate director, Louise Flintoft, added: “Diabetes Lifestyle Doctors’ work is vitally important at a time when the NHS is recovering from the effects of the COVID-19 pandemic and dealing with a critical care backlog.

“Giving patients the skills they need to take charge of their health could significantly ease the pressure on the NHS at this difficult time. There are currently 3.4 million people with type 2 diabetes in the UK, which is set to rise to 4.2 million by 2030. We are excited about working with Diabetes Lifestyle Doctors’ innovative programme to help tackle this health crisis.”

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