Leeds marketing agency delivers “significant” in-app revenue for learning platform

A Leeds based digital marketing agency has delivered significant growth of in-app revenue and user downloads for educational healthcare resources provider anatomy learning platform.

Bolser, provides services including digital strategy, user experience (UX) design, web and app development, ASO and search engine optimisation. The agency supported the TeachMeAnatomy app in generating a 100 per cent increase in iOS in-app purchase revenue and 30 per cent increase in Google Play in-app purchase revenue.

More than six million students, doctors and healthcare professionals worldwide already rely on the app to help with their studies and patient care.

Ashley Bolser, managing director of Bolser, said: “The medical app category is competitive, with several successful apps dominating the top positions in both iOS and Google Play.

“To achieve the results we have within this marketplace for the TeachMeAnatomy app is testament to the technical capability and expertise of our specialist ASO team here at Bolser.

“TeachMeSeries now has a fully optimised app which performs well in app stores and continues to generate significant revenues. This will further enable the company to cement its position as the global leader in educational healthcare resources.”

Dr Oliver Jones, founder of TeachMeSeries, commented: “We are really pleased with the campaign activity Bolser devised and implemented to increase the visibility the TeachMeAnatomy app.

“The team was enthusiastic, knowledgeable and produced results that exceeded all expectations in terms of both revenues and downloads.

“We now have the opportunity to generate further growth for the learning platform to support students, doctors and healthcare professionals worldwide.”

Bolser achieved the results by undertaking a detailed app store optimisation (ASO) audit to enhance app-store visibility and executing a targeted pay-per-click advertising campaign to cost effectively generate additional downloads.

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