Matthew Neville

Newcastle’s Eldon Square launches sustainability festival to “square up” to climate change

Eldon Square is launching its first-ever sustainability campaign aimed at highlighting the positive changes its retailers have made to support customers in introducing new ways to “shop, eat, and live more sustainably”.

As part of the campaign, from April 20 to 26, the North East shopping and dining destination will be hosting a week-long festival filled with in-store experiences, workshops, and demonstrations showcasing the latest in their centre brands sustainable innovations, products and recycle and repair schemes.

Working alongside its retailers, “SquareUp!” event has been developed to support visitors that are interested in making more sustainable shopping choices.

Retailer activities will take place across the mall and in stores throughout the festival. Key events include demonstrations from celebrity make-up artist Amanda Bell and North East stylist Maddie Sidebottom.

The pair will be showcasing a range of sustainable brands on offer and providing advice to customers on how they can introduce sustainably sourced products into their make-up bags and wardrobes. Shoppers can also take part in a series of in-store experiences from a range of centre brands.

Tania Kelly, marketing manager at Eldon Square said: “We’re delighted to be able to launch our first-ever sustainability festival in partnership with our retailers and restaurants. The SquareUp! campaign aims to drive awareness and allow visitors to discover how our brands are bringing sustainable thinking into their stores.

“Working alongside the restaurants and brands in the centre, we strive to ensure that Eldon Square is a place where people love to visit, socialise and offer choice.”

John Lewis & Partners will also be showcasing their sustainable products and services across all floors from April 22 to 24, where customers can explore their sustainable journey including fashion, beauty and home.

For Earth Day, Superdry is also hosting an event at its store and from April 22, where shoppers will receive 20 per cent off purchases from their sustainable ranges throughout the weekend, plus an exclusive customisation station on April 24, featuring free personalisation from local artist Adam Claridge on all purchases from their Vegan Footwear collection.

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