(L - R): Kate Moxon and Tom Schofield, client leads on PGL.
Matthew Neville

Outdoor education specialist appoints Leeds agency to revitalise its digital presence ahead of summer holidays

Outdoor education provider PGL has appointed Leeds based digital agency Engage to drive its digital strategy forward as it prepares for the first significant school summer holiday year coming out of the pandemic.

The new digital strategy and refreshed creative perspective will drive bookings for peak school holiday seasons, and showcase the brand identity and USPs which differentiate the brand within the market.

Engage will lead the digital strategy refresh to capture fans on social media and encourage more direct action including website traffic and bookings. This will be coordinated using performance marketing which will be implemented by teams across the agency including Delivery, Marketing, PPC, and Design.

Charlotte Haines, head of consumer marketing at PGL, commented: “Having previously worked with Engage I knew that they were the right choice to drive our digital strategy forward. The team’s expertise will ensure that we’re in safe hands as we look to revitalise our multi-channel refresh ahead of the summer peak.

“We’re really looking forward to working with the team and seeing the impact that their work has on our digital presence.”

Alongside the digital strategy for consumer bookings, Engage will support PGL with services for its schools offering and recruitment activity. This includes e-marketing and social content to market to teachers and official non-school organisations, and targeting new talent through paid social media activity.

First founded in 1957, PGL delivers “inspirational learning” through adventure for young people, teachers, group leaders and parents. PGL specialises in educational activity courses, school trips, children’s activity holidays, French Language courses, summer camps and ski trips, with centres in the UK and France.

Director Tom Schofield added: “Having the opportunity to take on brands in sectors that we’ve never before worked in is an exciting prospect. The agency is really looking forward to working closely with the team at PGL to showcase our digital expertise, and secure successes for the brand moving forward.”

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