Mark Adair

Zamna takes off in North America

London-based technology company Zamna is announcing a pilot of its patented digital intelligence system with the Canadian airline WestJet, across select international flight routes between the UK and Canada.

The pilot programme, which will start in July, will initially focus on enhancing the travel documentation verification experience of WestJet guests flying on routes between YYC Calgary International Airport and London Heathrow, and between Toronto Pearson International Airport and London Gatwick.

Zamna’s highly secure, GDPR and PIPEDA-compliant technology will be used to verify thousands of passengers’ data before they arrive at the airport, allowing WestJet to instantly confirm that the identity and vaccine data provided by each passenger is compliant with all travel regulatory requirements

Irra Ariella Khi, CEO of Zamna, explains, “everyday, airlines must process and verify their passengers’ passports, visas, and health data — and check it against constantly shifting regulatory travel requirements, which differ from destination to destination.

“WestJet — with their admirable commitment to providing the best possible guest experience — are very much leading the way in North America by leveraging the technology that already exists to solve such problems.”

With a “forward-thinking” approach to guest experiences, WestJet is “leading the way” in ensuring their passengers on selected routes are approved and ready to fly before they even reach the airport.

Natalie Farand, vice-president at WestJet adds, “With Zamna technology powering verification requirements for check-in on select flights between Canada and London UK, our guests will enjoy complete assurance that their travel documents are fully compliant in order to fly.”

Leveraging more than 50 million passport verifications already completed in partnership with other global leading airlines, Zamna’s technology works invisibly in the background to prove that a passenger’s passport data is correct and trustworthy.

From there, vaccination or visa information previously associated with the passport is unlocked for future use. Zamna’s dynamic digital intelligence toolkit comes with a suite of capabilities that enables global airlines to respond swiftly to a change in regulatory requirements mandated by governments in any destination.

The collaboration between Zamna and WestJet Airlines marks the first example in North America of an invisible digital solution to seamlessly verify traveller data against live travel requirements before arrival at the airport being used across live, commercial international flight routes.

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