Mark Adair

Superdrug and Unilever celebrate 5 years of Pride partnership

This Pride month, Superdrug and Unilever mark the milestone of 5 years supporting Switchboard Helpline.

With donations over the course of the partnership helping to support Switchboard Helpline’s essential work in the LGBTQ+ community, funding over 266 volunteers, and amounting to over 7000 calls, instant messages and emailed answered over the 5-year period.

2022 marks the 5th year of Unilever and Superdrug’s partnership with Switchboard- a charity dedicated to providing vital support for the LGBTQIA+ community. Collectively Superdrug Own-Brand, Unilever, Durex, Britney Spears and Berrocca have committed to a total donation of £55,000.

Superdrug’s Chief Commercial Officer, Simon Comins, says, “we are proud to be taking a stand with the LGBTQ+ community through our continued support of Switchboard Helpline, a vital charity providing an essential service.

“As we pass the 5 year milestone of our partnership, we’re proud to be collaborating long term with our donations enabling over 19,000 hours of trained volunteer time in total, supporting Switchboard to continue its vital work.”

Stephanie Fuller, General Manager at Switchboard LGBT+ Helpline, says, “the support and visibility this partnership with Superdrug and Unilever provides cannot be understated.

“Ultimately it will mean our confidential non-judgemental service will continue to be there 10 am -10 pm, 365 days a year by phone, instant messaging and email to support people from the LGBTQIA+ communities that need someone to listen.”

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