London build-to-rent operator champions “new era of flexible living” via resident app
As part of Bdaily’s latest feature week, The Property Market, we look to Apo, the London based build-to-rent operator, who is offering renters across the capital a “new era of flexible living”, through bespoke digital solutions shaped by modern lifestyles.
Through its resident app, tenancy management software, networking groups and social channels, Apo is aiming to become London’s “most appealing option for city renting, offering fun, customisable living options at the touch of a button”.
Apo Barking, the operator’s first scheme, launched in December 2020 and recently celebrated reaching full occupation in April 2022, having flourished into an established community with its 597 one and two bed apartments.
The second scheme, Apo Kew Bridge, launched in November 2021, and has since welcomed the first residents to its 487 new homes, wrapped around the premier league stadium home to Brentford FC. Apo utilises bespoke digital solutions to “simplify the stresses of everyday life” for its members and “foster new connections” between neighbours.
The Apo resident app is a one-stop shop for neighbourhood news, maintenance queries, exclusive local discounts, and social interaction, as well as being an event booking platform for Apo’s rolling programme of resident activities including yoga classes, live music events, food markets and engaging workshops.
Since launch, 87 per cent of Apo Barking residents have downloaded the app, and there have been over 388 posts and comments made on online social clubs since this January alone, ranging from questions on utilities and hairdresser recommendations to where to find the best pint.
Behind the scenes, Apo worked closely with leading resident engagement and property management software provider Spike Global, to completely tailor and deliver both the bespoke resident app and the lettings platform to truly set Apo apart from other rental providers.
Jeremy Heath-Smith, CEO of Spike Global, commented: “Providing a personalised service is key to attracting and retaining good tenants who are looking for homes that truly fit their needs. Our resident engagement portal is tailored exactly to the building and its occupants, streamlining processes, organising facilities, and forging friendships.
“Apo is all about being ‘a part of’ a thriving, exciting city lifestyle and we are delighted that our tenancy management software and resident engagement portal are helping to create these lively new communities.”
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