Matthew Neville

Healthy food and drink brand Skinny Food Co now available in 300 Asda stores

Healthy food and drink brand, The Skinny Food Co, has continued to expand its in-store presence across the UK, securing another major listing with leading grocery retailer, Asda.

Popular products from The Skinny Food Co’s low-sugar, low-calorie range are now available across 300 Asda stores nationwide, offering shoppers an opportunity to try a variety of vegan-friendly, healthy alternatives to the nation’s favourite sauces and syrups, without the added calories or sugar.

Products include the Tomato Ketchup Virtually Zero Calorie Skinny Sauce, the Smokey BBQ Virtually Zero Calorie Skinny Sauce, the Sweet Chilli Virtually Zero© Calorie Skinny Sauce, the Golden Syrup Zero Calorie Sugar Free Skinny Syrup, and the French Vanilla Barista Shot Sugar Free Skinny Coffee Syrup.

The Skinny Food Co was founded in 2018 by entrepreneurs Wayne Starkey and James Whiting in response to a need for “great tasting, healthier alternative products”. The brand began with a line of healthy table sauces, inspired by diabetic family members and young children who were forced to avoid many flavourful, sugary foods.

The company, which is based in Nottingham, has since seen continued, exponential growth to now sell over 280 healthier alternative products spanning the likes of sauces and syrups, spreads, low sugar snacks, flavoured coffees and Fake Away ready meals, all of which are low in sugar yet delicious in taste.

Wayne Starkey, CEO and co-founder of The Skinny Food Co, said: “We believe that everyone, including those with food intolerances, allergies, dietary restrictions, or who simply want to reduce their sugar consumption, should be able to enjoy great tasting, healthy food.

“Therefore, we are thrilled to extend our retail line into another leading UK grocery retailer, Asda.”

James Whiting, director and co-founder of The Skinny Food Co added: “Through this launch, we will be able to reach even more consumers and encourage them to make healthier choices. Our aim is to provide as many people as possible with access to healthy food that never compromises on taste.”

The launch into Asda is part of The Skinny Food Co’s wider retail strategy, designed to reach out to a large audience of consumers who are increasingly interested in making healthier choices for their lifestyle.

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