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Empowering sales teams

Release your teams to realise your business potential

There are three key challenges facing small and medium-sized businesses today: revenue generation, talent management, and profit maximisation. Underpinning all three is a much wider issue – sales enablement.

55% of salespeople lack basic sales skills (Forbes). That’s more than half of salespeople who fundamentally don’t know how to sell. Sales training pays off. Every dollar invested in training returns 29 times that in incremental revenue. The best sales training will improve the performance of an individual on average by 20%.

Firms where salespeople receive consistent coaching see 73% quota/goal attainment.

How has training and development changed?

SMEs need to support their talent by facilitating training, but learning has fundamentally changed. Together with remote working, training for sales enablement must move from on-site event-based training to virtual systems that provide continual access and learning opportunities.

Learners demand a different experience: they seek immediate and accessible learning. Digital enablement supports teams to learn and be enabled wherever they are. Technology including coaching chatbots, integrations with collaboration software like Microsoft Teams, and intelligent learning recommendations, means the face of sales enablement is changing for the better. This is shifting L&D into the hands of the learner.

Retain and attract talent

Companies that embrace a flexible sales enablement programme develop stronger, more agile sellers than those developed through traditional-style event-based training.

From umbrella-style mandatory training for everyone, learners now engage with content focused on three core principles:

  1. In the moment – content available at the point of need
  2. Individual – content specific to the individual
  3. In line – content relevant to their role.

Attraction and retention is key to managing talent today; providing dynamic and autonomous ways to learn and develop skills, abilities and knowledge aids in these key areas.

The accessible e-learning platform for sales people

Sales Academy is a digital learning platform designed to support businesses to accelerate growth by developing and empowering sales teams through a unique digital training environment. Packed with bite-sized videos to support salespeople to learn on-the-go, on-demand and on any device, Sales Academy removes the headache of in-person training seminars and workshops, and enables a culture of self-paced learning with no disruption to business.

Built with the needs of SMEs at its core, Sales Academy provides long-term investment in your people, and delivers an immediate ROI. It supports salespeople with the skillset, toolset, and mindset to become elite sellers, creating a culture of consistent learning and development, and accelerating revenue growth.

Elevate your sales approach

Businesses looking to professionalise their sales approach benefit from insights and knowledge through best practice, presented in the core content in Sales Academy.

As part of the portfolio of information, there is a series of high impact scenario-based sales skills and bite-sized videos that drive high performance and success, alongside a range of tools that provide action-oriented frameworks, and resources to support the sales life cycle.

Within Sales Academy, businesses have access to a unique ‘Ask An Expert’ service - a two-way messaging service, powered by WhatsApp - which puts sales teams in direct contact with experts when most needed. Sales Academy provides essential guidance and sales consultancy whenever it is most needed.

For less than £1 per day, SMEs can develop salespeople with the skillset, toolset, and mindset to become elite sellers. Discover Sales Academy for your salespeople – and release your revenue potential.


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